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3 types of customer needs (and how companies solved these needs with their marketing)

3 types of customer needs (and how companies solved these needs with their marketing)

October 13, 2021 — How can you make your customers’ lives easier? Help them save money and live a life in tune with their values? Perform better at work? The answers to questions like these are the core of successful marketing strategies.

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Curiosity and Marketing: 3 quick case studies with results

Curiosity and Marketing: 3 quick case studies with results

October 11, 2021 — As marketers, our job is based on helping other people – strangers – see value in what our companies and clients offer. If we are not curious about these other people, how can we possibly succeed?

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Marketing Storytelling Examples: How 3 brands told their stories (with results)

Marketing Storytelling Examples: How 3 brands told their stories (with results)

October 6, 2021 — Storytelling is a much more effective way to get someone to accept an idea than forcing your viewpoint on them. Here are three quick case studies of marketing storytelling from a software company, fitness app, and nonprofit.

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