MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.
July 18, 2018
Social Listening: Why you should become an undercover social media agent (and where to begin)
July 3, 2018
Ecommerce Marketing Chart: Median conversion rates for 25 industries
June 28, 2018 — To explore how marketers in all industries can improve conversion, this week we analyze data from one specific industry showing how vacation booking methods are being considered and used. Read on to see how a marketer in any industry can use this data to increase purchases and other conversion actions from customers who interact with your brand.
June 19, 2018 — See the before and after of an entrepreneur’s website redesign. Learn the reason behind the changes and discover the transformative impact of not just an optimized site, but other benefits from using a rigorous process to get there (like better ROI from other channels).
Mobile Email Marketing Chart: Online fundraising scorecard (plus mobile optimization tips)
June 13, 2018 — Nonprofits are an excellent test bed for other brands to learn from because they are the most reliant on marketing. In this article, we explore which nonprofit verticals have addressed mobile optimization the best and what all brands can learn from them.
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Denis Mrkva, General Manager, HealthSpire, a startup within Aetna, shares what he has learned while leading a team that sells Medicare Advantage plans to older customers.
Marketing 101: What is funnel creation?
Customer-First Marketing: How The Global Leadership Summit grew attendance by 16% to 400,000
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