Practical Case Studies, Research and Training for Marketers

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Embracing Third-Party Platforms: Marketing use cases for Booking.com, Kickstarter, and press release distribution

Embracing Third-Party Platforms: Marketing use cases for Booking.com, Kickstarter, and press release distribution

July 11, 2024 — See examples with results from a packaging manufacturer, vacation rental, and indoor hydroponics company.

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Career Adaptability: Marketing can lead to many other things (podcast episode #103)

Career Adaptability: Marketing can lead to many other things (podcast episode #103)

July 2, 2024 — Melinda Marchesi, Chief Marketing Officer, Prosper Marketplace, discussed resilience, versatility, and open-mindedness on How I Made It In Marketing.

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Niche Marketing: Examples with results from businesses that operate in niche markets

Niche Marketing: Examples with results from businesses that operate in niche markets

June 25, 2024 — See strategies that businesses in the clothing/bridal sector and the pool/snooker equipment sector used to boost their conversion rate and traffic.

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