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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

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My Five Greatest Mistakes as A Leader: 30 years of painful data (that might help you)

October 24, 2018 — If the leader wants a different outcome than the one he is currently achieving, he may do better to look backward rather than forward. 

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October 18, 2018 — Advice from your peers for overcoming technology challenges

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B2B Value Proposition: How a tech startup used a value prop workshop to help prepare for a public offering (4 takeaways for your brand)

 

October 10, 2018 —  Learn how to get value proposition alignment from all the key stakeholders in your business.

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