MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.
B2C Branding: 3 quick case studies of enhancing the brand with a better customer experience
June 23, 2021
Anti-Selfish Marketing Case Studies: 4 specific examples of focusing on what the customer gets
June 14, 2021 — It’s all too easy to be selfish…to focus only on what your brand wants from the customer. In this article, we look at marketers taking the opposite approach.
What are the most valuable marketing skills? (with free resources to improve those skills)
June 9, 2021 — While many marketing publications focus on the snazziest new technologies and tools, our focus at MarketingSherpa is you – the marketer.
June 7, 2021 — Have you been running the same lead gen campaigns year after year? Have your results started to plateau? Or worse…degrade? This article brings you stories of marketers who took a fresh approach to lead generation.
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MarketingSherpa Podcast Episode #5: Ten things you should think about before you do your next website redesign
